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| Gypsum Plus AST™ | | | | |
Product Origin |
 | A healthy lawn is a source of pride and comfort for most homeowners. It provides a backdrop for colorful flowers, shrubs and offers a place for children and pets to play, all while providing a cool green environment to rest and relax. Sometimes standard fertilizer programs are not enough to get that beautiful lawn … it requires balanced soil. Balancing soil, and especially packed, clay-based or winter worn soils has never been an easy job, until now! ENCAP® has combined finely ground dihydrate gypsum with their AST™, Advanced Soil Technology™ and MCT™, Movement Control TechnologyTM, creating Gypsum Plus AST™. Gypsum is Natures Aerator™ … by adding gypsum to clay soil the problems of soil compaction and runoff are lessened. Gypsum also helps plants absorb nutrients and helps earthworms to flourish that in turn provide additional soil aeration. In any type of soil, Gypsum Plus AST™ binds to other plant nutrients while also conditioning soil by increasing water penetration and reducing erosion. Gypsum Plus AST™ is 8 times more effective at holding calcium in place. The growing concern about the health of our environment reinforces the use of natural soil enhancement products like Gypsum Plus AST™. | | | | Product Features | - Small uniform prill size dissolves quickly and provides uniform coverage
- Contains the vital secondary nutrients calcium and sulfur
- Helps promote root growth and maximize fertilizer effectiveness
- Environmentally sound … nontoxic, non-burning, safe for grass, plants, and pets
- Engineered to always provide an even distribution of AST™ and MCT™
- Every prill contains AST™ and MCT™
| Consumer Benefits | | - Helps repair winter salt damage
- Loosens clay soils and helps improve water and air penetration, 8 times more effective at retaining calcium
- Helps repair the effects of animal urine spots
- AST™ coated prill helps eliminates dust
- One application per year, steady source of calcium
- Technology that provides professional do-it-yourself results
| Merchandising Benefits | - Provides an additional sale to traditional fertilizer offerings adding more sales dollars per store visit
- Full color, hi-impact packaging that pops and informs
- 360° POP pallet wrap with eye catching graphics
- Plastic capped and shrink-wrapped for clean presentation every time
- National and regional advertising and PR campaign support
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