Indoor / Outdoor Gardening
Product Origin
Indoor, outdoor container and small area gardening is a booming market. Over 30 percent of gardening is a year-round activity now. ENCAP® has created a line of essential soil solution products to meet the needs of this growing market. Two of the products, Lime Plus AST™ and Sulfur Plus AST™, help adjust soil pH. Proper pH is essential for plants to be able to thrive, produce food and develop healthy fruit and leaves. The other two products, Gypsum Plus AST™ and Iron Plus AST™, provide soil conditioning and essential minerals for healthy growth. All four new items contain ENCAP’s® AST™, Advanced Soil Technology™and MCT™ Movement Control TechnologyTM which help to control and condition the soil, increase water penetration and retention, and bind product to the soil.
Consumer Benefits
Merchandising Benefits