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| New Lawn & Repair Kit™ | | | | |
Product Origin |
 | Every homeowner wants a lawn that’s lush and green … because a beautiful lawn provides a comfortable place for family to gather and increases the value of a home. But, traditional new lawn applications require significant time and effort, and sod can be costly. That’s why ENCAP® developed New Lawn Kit™, an All-In-One™ seed, fertilizer, mulch, and more mixture that can be applied quickly and easily with the single pass of a spreader. ENCAP’s® New Lawn Kit™ contains AST™, Advanced Soil Technology™, a university-proven control agent that helps grass seed germinate, grow, and achieve its full potential. AST™ works right with the soil, and everyone knows that better soil means better results. New Lawn Kit™ also includes Sparkle™, ENCAP’s® Seed Watering Technology™ (SWT™). When watering, small diamond-like crystals appear and sparkle in the sunlight. When these crystals appear, it means enough water has been applied ... when they disappear, its time to water again. New Lawn Kit™ simple, easy and effective. | | | | Product Features | - New Lawn Kit™ contains Advanced Soil Technology™ (AST™), which is university proven to help seeds germinate, grow, and flourish
- Includes Sparkle™, our Seed Watering Technology™ (SWT™). When sufficient water is present, small diamond-like crystals appear and sparkle in the sunlight. When the crystals disappear, its time to water again
- Contains an innovative, engineered granule, not shredded newspaper that clutters a lawn
| | Consumer Benefits |  | - Convenient, easy application by hand, bag, or any spreader
- Reduced work - All-In-One™ includes seed, mulch, fertilizer, AST™ and SWT™ in a single pass of a spreader
- Every mulch granule contains AST™ which prepares the soil for germination and establishment
- Patented and engineered to always provide an even distribution of seed and fertilizer … no settling
| | Merchandising Benefits | - Hi-impact packaging that pops and informs
- More $ turn per inch of floor space
- New Lawn Kit™ comes in a full color gaylord box
- All packaging can also be efficiently displayed on a shelf with eye catching side panels
- National and regional advertising and PR campaign support
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